Thursday, 17 July 2014 15:10

Competitor Analysis

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Competitor profiling coalesces all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

 

Given that competitor analysis is an essential component of any marketing strategy, most business do not conduct this type of analysis instead, they operate on little information about competitors. As a result, many firms are at risk of dangerous competitive blindspots due to a lack of robust competitor analysis.

 

With Internet Presence competitive analysis we gather enough information about existing competitors, their branding, website content and functionality.

 

This service is available as part of our Internet Marketing Solution.

 

Published in Internet Marketing
Sunday, 22 June 2014 14:19

Establishing an Internet Presence

 

Establishing an Internet Presence is essential in today’s competitive business market. Emails, online brochures, responsive websites, social media, blogs, videos, search engines and internet marketing are the building blocks of such presence. They are easy to implement, affordable and gradually replacing paper and other medium in promoting a world-class businesses.

The benefits of Internet Presence to  Business?


We have a wide selection of elegant designs, web hosting options and advanced web technologies to get you started with your online presence. We can provide both High-end solutions for major corporations with full integration, as well as cost-effective Mini Websites for business start-ups. Don’t hesitate to contact us should you need a custom solution not listed as part of our standard Web Design Packages.

   

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Published in Internet Presence