Thursday, 17 July 2014 13:53

Mobile Marketing

Written by
Rate this item
(0 votes)

Mobile has become a powerful advertising and marketing medium. For brands, advertising agencies, publishers and network operators already seriously engaged in developing or using mobile media, the evidence is very compelling, but it tends to be rather proprietary and fragmented. The establishment of an objective and independent measurement currency has always been key to the eventual mass adoption of any new advertising medium and mobile is no different.

What are the Benefits of Mobile Marketing?

  • The cellphone is first personal mass media channel
  • The cellphone is permanently carried
  • The cellphone is always on
  • Only the cellphone provides a built-in payment channel
  • The cellphone is available at point of creative impulse, enabling user-generated content
  • The cellphone is first media with near-perfect audience data
  • Only the cellphone captures social context of media consumption

 

Sign up for our Internet Marketing Solution to exponentialy increase your sales.          

 

Read 725 times Last modified on Monday, 27 April 2015 19:52
More in this category: « PPC Campaigns Local Directories »
Login to post comments